client: AssuRide
Role: Brand Identity

Case Study:
When approaching a brand mark for the AssuRide program it was important to identify with the potential customer. This product was a discount health benefit program specifically tailored to the needs of competitive cyclists.

The color ways were selected to comparatively blend into the health care industry colors. Typically blue is used with many a health care name and look. Orange was also used because of the closeness it had to the popular yellow color of the Lance Armstrong "Live Strong" campaign. Orange was a great way to blend with the blue but not plagiarize the yellow as used in Lance's work.