client: Shore Stores
Role: Retail Shopping Bag

Case Study:
Shore Stores in Sarasota was building their first store and needed shopping bags for their products.

The type of customer Shore was targeting were men in their early 30's who had found financial stability but still loved freedom of expression, particularly in surfing, and who drove a Porsche's instead of sedans.

With this in mind I aimed to keep the design true to their brand. I definitely wanted to give the bag the feel of a vintage surf board shop. I used stock photography to emphasize this imagery as well as topping it off with some simple vector stripes for that vintage feel. I also took into consideration the color palette of the store and focused on complimenting the store's interior color scheme with the colors used on this bag.

In the end the client was very happy with the result.