client: Amacore Group, Inc.
Role: Brand Identity

Case Study:
When I was brought on to Amacore Group the first major change I had to undertake was to evolve their brand mark and, in turn, build an entire portfolio of collateral around it.

The company had recently had a rocky start with prior owners which had lead to the Amacore name being less than desirable to future investors. But since that time the company had seen over $30M in increased revenue as well as a new gamut of products in their arsenal.

To help convey this message and shed the past view of the company I was asked to create a logo that helped position the company in a strong light and show it's growth as well as star power in the discount medical benefits industry.