client: Amacore Group Brand Guidelines
Role: Brand Guidelines

Case Study:
One of the very first things I did when joining Amacore Group was to establish clear Brand Guidelines for the company. 'Till now logos, colors, font sizing, font type, and all other marketing elements you could think of were randomly pulled together and recklessly improvised.

In an effort to assert some continuity and brand integrity I worked on a 30 page Brand Guidelines book that thoroughly explained the various creative elements afforded to the company as well as their proper usage and placement.

This proved extremely useful when working with outside vendors to supplement our branding efforts. I was able to present them with strong direction that kept their work consistent with our departments.